LMS Brewing
Introducing Last Man Standing, a perfectly paced 100% Australian lager brought to you by LMS Brewing.
Proudly independent and 100% Australian. LMS Brewing was founded by three close friends, the two sons of the late Australian Wallaby Roydon Prosser, Damian and Stephen and Australia’s first Winter Olympic gold medallist Steven Bradbury OAM.
It took a long time to develop a beer that we were really proud of and it took plenty of time to get the recipe, flavour and brewing details right and it was a challenging process for all of us. The next challenge was to get the brand for our beer 100% right and we’ve landed on a brand that is sits slightly above your everyday mainstream brands, without going too far into the craft space either.
The Banya Bathhouse
Last Man Standing: An award winning Australian Lager
With a clear vision, strong branding and lofty goals, LMS Brewing engaged Dao Digital to bring combine those elements to the forefront with a well planned and executed website for the brand. Having recently undergone its first review this will be a project we look forward to contunuing with as the brand grows.
For a beer brand that is sits slightly above your everyday mainstream brands, without going too far into the craft space either, it was important to reflect this in the website design.
The design aesthetic we chose strikes a perfect balance between approachability and premium appeal. We utilized a clean, modern layout with subtle nods to traditional brewing elements, creating a visual identity that resonates with both casual beer drinkers and those with a more refined palate.
The colour palette, inspired by the brand’s signature brews, evokes a sense of quality and craftsmanship without alienating mainstream beer consumers.
Initially just a brochure style website, the second iteration built an eCommerce element to initially sell merchandise and in the future, their beer, direct to consumer.
What they said
Client Feedback
As a newly launched brewery introducing our first two Australian lagers, Dao Digital transformed our digital dreams into reality. and created a simple yet stunning website that perfectly captures the essence of our brand. Their support has been instrumental in establishing our online presence, allowing us to connect with beer enthusiasts and tell our story with confidence and style, putting our best foot forward into the competitive independent Australian brewery market.
Damian Prosser
Co-Founder
